IG Yoga Festival

 Art Direction, Branding, Logo Design, Print Design View Website

 

The I.G. Getaway Festival is a weekend long festival with the most popular yoga teachers on social media followed by a week long immersion into yoga in Los Angeles.  I.G. stands for Inspiration Generation - a collaborative community of students, teachers, studios and businesses that thrive to promote the enhancement of lives through the practice of yoga.

We created a logo that represented the core values of the festival ethos - community and support, love and growth, freedom and travel.  When designing the logo, we took inspiration from the vibrant and colourful LA culture and environment.  Combined with the simplistic geometric design seen in Native American symbology and art work.   

IG Getaway Yoga Festival Branding
IG Getaway Yoga Festival Logo Design
IG Getaway Yoga Festival Logo Design
IG Getaway Yoga Festival Logo Design
IG Getaway Yoga Festival Brand Identity
IG Getaway Yoga Festival Typography
Jake White