Whats your vision for the business? What sort of company do you dream of building? What do you want to be know for?
Can you summarise In one sentence exactly what it is that you do?
What is the singular thing your brand delivers that customers can’t get anywhere else?
Why do you do what you do?
In just one sentence tell me who your ideal customer is.
If a business is not solving a problem or fulfilling a need for customers, then it’s not worth while.
What do you like about their presence? What do you dislike about their brand identity?
